Mike joins Zelim from MARSS, where he led business development for the cruise and defense sectors. As part of his distinguished 20-year career, including over six years in the cruise sector at Carnival Corporation, Mike led the working group that developed ISO 21195 (man-overboard detection), which was formally published in 2020, the global standard for man-overboard detection.

Mike’s appointment comes as Zelim positions the company for a significant period of growth, following the first cruise ship deployment of their man-overboard detection technology (called ZOE) in 2025, and the recent launch of their defense business unit. As part of their future strategy, the company is now actively encouraging broader cruise industry adoption of ZOE on passenger ships, helping cruise lines meet safety expectations and potentially future regulatory requirements.

Mike will work alongside Barry Park, who joined the company in early 2025 as Sales Director for the energy sector. Together, these key appointments strengthen the capabilities of Zelim’s leadership team, giving greater opportunity to explore new markets and foster deeper connections with existing clients. Zelim also has ambitions to expand the sales function further in the future, adding even more diverse talent to the team.

Sam Mayall, Zelim’s Founder and CEO, said: “We are delighted to have Mike on board, bringing his unique background and an in-depth understanding of both the defense and cruise sectors. He joins us at a pivotal moment for the company, as we look to continue our growth strategy globally and deepen our reach in priority markets.”

Mike said: “Zelim is a business with real momentum, a clear story, and a team that genuinely believes in what it is building. I’m looking forward to making an impact by building strong, trusted relationships with customers as the company scales.