With global responsibility for the company’s marketing and communications functions, Alison will support the delivery of Ashtead Technology’s growth strategy, strengthening their marketing position and enhancing engagement with customers, employees, investors, and key stakeholders worldwide.

Alison brings a wealth of experience in brand strategy, corporate communications, investor engagement, and organizational transformation. She has previously held senior positions in major organizations, most recently Chief Marketing Officer for EnerMech and PXGEO, where she led enterprise-wide marketing that supported business transformation, commercial growth, and value creation.

Commenting on Alison’s appointment, Ashtead Technology Chief Executive Officer Allan Pirie said: “Alison has a strong track record of building high-performing teams, leading complex change programs and aligning marketing strategy with business growth objectives. As we continue to expand our global footprint and enhance our position as a leading integrated subsea technology solution provider, her experience and leadership will be invaluable. We are delighted to welcome Alison to the team and look forward to the contribution she will make as we continue our next phase of growth.”

Alison added: “What immediately stood out to me about Ashtead Technology was the depth of technical expertise across the organization, in combination with a strong customer focus and an ambition for the future. The business has achieved an incredible amount, establishing a solid platform for future growth. I am excited to join the team and look forward to working with colleagues around the world to continue building the Ashtead Technology brand, showcasing the expertise and innovation that sets us apart, whilst deepening relationships with our customers and stakeholders. Strategic marketing and communications have an important role to play in supporting commercial growth, and I’m looking forward to the next chapter of the company’s success.”