Upon completion of the acquisition, SynergenOG will be integrated with the group’s design and engineering consultancy, Longitude. This integration will strengthen Longitude’s engineering offering across all business lines, creating a technical center of excellence in process safety and risk management focused on driving safety, cost efficiencies, and performance from concept design through to operations and late life.
“SynergenOG is an excellent addition to ABL Group and Longitude. The two companies have a track record of successful collaboration with both ABL and Longitude, signaling a clear market appetite for integrated risk and engineering solutions, and a proven capacity to generate results together for our clients. With this acquisition, we bring SynergenOG’s expert safety and risk engineering in‑house. The deal also strengthens our Asia Pacific engineering footprint, while giving SynergenOG a larger platform to scale its services for the benefit of a wider range of energy markets,” said Hege Norheim, CEO of ABL Group.
About SynergenOG
SynergenOG is a Malaysia‑based process safety and technical risk management consultancy for the energy industry. Its team of 45 consultants is based across offices in Malaysia, Singapore, Indonesia, Brunei, and India.
The team specializes in process safety management, technical risk, loss prevention, and operational safety, supporting energy clients across more than 50 countries, including Australia, Japan, Egypt, the UK, and Mexico, as well as across the Asia Pacific region.
“Effective risk management is fundamental to every energy asset. It sits at the heart of CAPEX and OPEX optimization, is intrinsic to long‑term performance, and mitigates risk to people and the environment. What makes us distinctive is the way we combine deep operational experience with process safety and engineering expertise. This allows us to bridge the gap between design and operations—embedding process safety and technical risk early into project engineering and tailoring it to the realities of how assets are actually operated,” said Puvan Balasubramaniam, Director and Co‑Founder of SynergenOG.
SynergenOG’s process safety and risk management capabilities are further strengthened by a suite of proprietary software solutions, alongside industry‑level training delivered through its dedicated SOG Academy. This is complemented by the e‑learning platform ePSM, co‑developed with Longitude’s sister company, ABL, and designed to embed robust asset integrity management practices within client organizations.
Strategic Rationale
The acquisition adds new services in process safety and technical risk engineering, enhancing Longitude’s and ABL Group’s overall technical offering to energy projects. SynergenOG’s services—including the design and delivery of HAZIDs and HAZOPs—are highly complementary to the group’s areas of expertise, spanning marine warranty survey, marine and subsea operations, and offshore wind development.
For Longitude, the integration of SynergenOG strengthens its facilities and subsea engineering offering, building on a growing track record in asset integrity management, and enables a fully integrated risk and engineering offering to clients at any stage of an energy asset’s design and operational lifecycle.
“Everything we do for our clients is geared towards reducing risk and driving efficiencies. With SynergenOG, we can deliver an expert safety and risk engineering capability that elevates our offering to support clients at every stage of an asset’s lifecycle,” commented Jake Anderson, CEO of Longitude.
The transaction also increases Longitude’s presence in the Asia Pacific region, including through a new in‑country presence in Brunei. This footprint provides Longitude with a strategic gateway to Borneo.
For SynergenOG, the acquisition provides a broader geographical and technical platform to scale its services. For colleagues, it creates increased opportunities for professional development, while existing clients gain access to a wider pool of more than 200 design and engineering professionals across energy, marine, and engineering disciplines.